Microsoft and Generation Y

Dan Kimerling of TechCrunch has some interesting and arguable ideas on the relationship between Microsoft and future power users. He writes

Another example of Microsoft’s inability to understand younger users, comes in what I can only call their software design philosophy, which I can summarize as “Throw in More Features”. Yet, that seems antithetical to those products which are selling most successfully in the market place, especially to young people. Microsoft Office is the clearest example of this. The myriad number of options buried in Word 2008’s ribbons, will rarely be used by most users. And in Excel 2008, some users might need pivot tables, but vast majority of those that use spreadsheets will never ever need to use them, nor will they ever write a macro, or script in Visual Basic. What is clear from the success of Google Docs and Zoho, especially amongst college age students, is that people want tools that are simultaneously powerful and simple to use. And that is why not only are web based office replacements, which focus on ease of use,facilitating collaborative exchange, and being able to publish in digital environments, but also iWork and Star office, are gaining traction.

(links in original)

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